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MARS CHOCOLATE NORTH AMERICA BRINGS M&M'SŪ TO MAIN STREET

Posted on September 21, 2012 at 11:10 am

HACKETTSTOWN, N.J. (September 21, 2012) - M&M'S World® is coming to Main Street, literally. Today Mars Chocolate North America and Mars Retail Group announced plans to open the first-ever pilot M&M'S World store at 160 Main Street in Hackettstown to celebrate the company's long-term connection to the community.

 

The Hackettstown M&M'S World store will officially open for business on Tuesday, October 16, 2012 and remain open through October 31, 2012. The store will be open Monday through Saturday from 10:00 a.m. - 6:00 p.m. and on Sunday from 12:00 p.m. to 5:00 p.m.

Additional details about the dedication ceremony and Hackettstown M&M'S World store will be announced in the coming weeks.

The Mars Chocolate North America Hackettstown facility, which has produced M&M'S® since 1958, employs more than 1,200 associates.

 

In addition to the temporary M&M'S World Store, the Town of Hackettstown and Mayor Maria DiGiovanni plan to ceremoniously rename a stretch of High Street in front of the Mars Chocolate North America Hackettstown site in honor of M&M'S. The new name was chosen by local residents and Mars associates as part of a special contest coordinated by Mars Chocolate North America and will be unveiled during a dedication ceremony near the facility on October 16, 2012.

"We're extremely proud to call Hackettstown home," said Debra A. Sandler, President, Mars Chocolate North America. "The communities where we live and work are as much a part of our identity as the products we make. We appreciate the recognition from the town and Mayor DiGiovanni and look forward to celebrating with all of our neighbors at our Hackettstown M&M'S World store next month."

The Hackettstown store will feature many of the same fixtures and merchandise fans can find in the flagship M&M'S World stores in New York, Las Vegas, Orlando, and London. Mars is also developing

Hackettstown M&M'S® World special merchandise featuring a "Made in Hackettstown" logo in partnership with Abilities, a statewide agency that is dedicated to improving the employability and quality of life for people with disabilities. A percentage of the profits from specially marked merchandise will benefit the Hackettstown Business Development fund.

About Mars Chocolate North America:
MarsChocolateNorthAmericaistheNorthAmericanchocolateoperationsofMars,Incorporated. In1911,FrankC.MarsmadethefirstMarscandiesinhis Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders - this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - ALTERRA COFFEE ROASTERSTM, THE BRIGHT TEA CO.TM, KLIX® and FLAVIA®; Symbioscience -SERAMIS®, CIRKUTM and COCOAVIATM.
For more information, please visit www.mars.com.

About Mars Retail Group
Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M'S® World stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars largest retail business. MRG also operates the company's Licensing and MyM&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M brand name
Mars Retail Group is a division of Mars, Incorporated. A private, family-owned company, Mars, Incorporated was founded in 1911 and employs more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - KLIX® and FLAVIA®; Symbioscience - WISDOM PANELTM, SERAMIS®, CIRKUHEALTHTM and COCOAPRO®.
About M&M'S World

Offering a wide range of M&M'S chocolates and merchandise, the M&M'S® World stores reflect the huge popularity of M&M'S®, the world's most popular confectionery brand. The stores' merchandise includes apparel, kitchenware, bedding, jewelry, and glassware, as well as seasonal items and specially-designed M&M'S® branded items that reflect the personalities of the cities -- Las Vegas, New York City, Orlando, Henderson and London -- where the stores are located.



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Hackettstown Business Improvement District • 219 Main Street • Hackettstown, NJ 07840
Director Jim Sheldon • Phone: (908) 850-5004 • Email: director@hackettstownbid.com